Why attend conference?

Last year, ILTA conducted a survey of new attendees to determine how valuable the conference was to their profession. We asked them to identify their key expectations – those factors that led to their decision to attend; and we wanted their feedback immediately following conference on how those expectations were met.  Then, we followed up with them three months later to see if additional value had been gained. 

Did they realize a return on their firm’s investment?

Immediately after the show, 62 percent of first-time attendees said it exceeded or far exceeded their expectations for expanding their knowledge. Three months after the show, 80 percent of first-timers said it exceeded or far exceeded their expectations for expanding their knowledge across a broad area. And almost every first-time attendee was able to put that new knowledge to work on a current project.

Learn more about the benefits of attending conference by downloading our value proposition.

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